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创新又走心!西方企业健康管理优秀实践调研结果分享
2020-02-27 15:41:09作者:关爱通

近年来,健康问题已经成为举国上下关注的焦点。根据丁香园与《健康报》社联合发布的《2019国民健康洞察报告》,96%的民众表示自己存在健康相关的困扰。今年7月,国务院印发《国务院关于实施健康中国行动的意见》,国家层面出台《健康中国行动(2019—2030年)》,提出将开展15个重大专项行动,包括:健康知识普及行动、合理膳食行动、全民健身行动、心理健康促进行动、职业健康保护行动等。


中智关爱通与人民网上海、第一财经共同主办的第四届“αi优质职场评选”也关注到了职场健康的这个重要趋势,不仅更新了有关企业健康管理的评价维度,今年更是以“健康力--优质职场新势力”为主题,关注职场健康。


除了研究国内企业在健康管理方面的做法外,我们更应当着眼全球,更多了解西方企业的优秀实践和先进理念。于是,我们的研究人员收集了大量二手资料,并尝试发送邮件给西方国家的一些企业总部,请他们分享他们企业的员工健康管理实践,很幸运,得到了部分企业的回复。


本文就是基于此次调研结果和二手资料收集翻译整理而成的。(后附研究报告原文)

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美国

【默克】美国制药公司默克公司与 “Man-in-a-Van”合作,将健身房引入职场,还包括一位私教。默克公司鼓励员工将工间休息的时间用来锻炼身体,锻炼后员工更有精神,就像喝咖啡的效果一样。


【波音】波音公司每年会在全公司开展体育运动挑战活动,还提供健康检查、健康管理和体重管理项目,以及康复项目。他们还提供健康餐饮选择。


【奈飞】【领英】Netflix和LinkedIn都给予员工无限制的带薪休假,同时也消除员工的疑虑,让他们放心休假。


【博思艾伦】IT咨询公司博思艾伦重点关注员工的心理健康,启动了“给一小时”项目,让员工们能够享受他们所需的健康情绪。


【Zappos】在线零售网站Zappos提供休息室,并启动了一个新项目“健康冒险”,带领员工小团队参加线下活动,比如:打高尔夫、激光射击,或蹦床。每周二他们还有工间休息时间。对,他出去到工间休息场地玩耍。


【Draper】2014年被评为美国最健康职场的Draper公司,在他们公司区域内建了一座公园,每月还发内部通讯,展现在健身方面特别积极的员工的风采,将他们称为“健身超级英雄”。公司每年举办一次健康展会,数次行走大赛,还提供尊巴健身舞课程。


加拿大

【美国运通加拿大公司】美国运通加拿大公司启动了“健康生活项目”,该项目围绕三个核心展开:精力(营养健康)、体力(身体健康)、活力(心理健康和幸福感)。从公司提供的餐饮,到改善身心健康的活动,都能让人感受到这三个核心。公司还为员工举办健康生活博览会,有90%的员工参加了2018年的博览会。此外,他们的工间锻炼项目--身体拉升锻炼,在提升员工精力的同时,还帮助员工减轻了压力。


【SSQ】SSQ保险公司发起名为“健康护照”的项目,为员工提供个性化的营养方案、健康目标(如果目标达成将会获得奖励)以及锻炼计划。公司还提供更衣室和浴室,这样员工可以在工间休息时锻炼身体,回来工作时依旧神清气爽。


【新不伦瑞克电力】新不伦瑞克电力公司采用“全面健康”的框架,关注员工的身体、心理、工作、生活这几方面,集合在一起成为员工的“全面健康”。该项目获得了公司高管们的全力支持,并计划开展对外宣传。公司目前采取保持策略,继续提升员工的心理健康意识。


英国

【德勤】英国在改善员工健康方面的发展相对比较慢,但是很多英国企业已经开始实施健康计划。

四大会计事务所之一的德勤于2014年6月针对他们英国分公司推出了“灵活工作”项目。该项目允许员工选择工作时间和工作地点。项目为德勤节省了一大笔费用:不但节省了办公空间租赁费用,还节省了员工培训的费用,因为员工不用再在一个严格的工作环境下工作。德勤发现弹性工作时间和地点通常能让员工花更多的时间在工作上,而且员工对雇主还会心存感激。


【英国石油】英国石油公司设置了一百万步挑战活动,如果员工的智能手环上显示他们步行的数目达到了一百万步,就能获得更优惠的健康保险。这项挑战活动起效了,在一年的时间内,他们的员工走路步数达到了230亿步。


【野村证券】英国2018最健康大型工作场所是野村证券,一家日本的金融服务集团。他们的核心理念是“员工是野村集团最大的资产。”现在,野村最大的项目之一是支持更多女性进入职场。为了实现这个目标,野村启动了两项员工网络:野村的女性(WIN),以及生活&家庭(L&F)。在过去的8年中,野村的女性员工数量和女性员工留任率均缓步增长。野村还推进了一项儿童保育支持计划,让更多的员工可以便捷使用该项服务,与2011年相比,该项服务的使用率翻了一倍。


【惠康基金会】英国的一家科研基金会--惠康基金会,在职场配备了冥想室、内部按摩师,甚至还有一间理发室。他们还为所有员工提供免费的健身卡。今年,威尔康基金会准备实行一周四天的工作制,这是因为小范围的研究表明,这能大幅减轻压力,同时让工作质量和成果保持在一个合宜的水平。该计划原本将在更大范围内实行,但公司层面后来取消了这个计划,称这对一小部分员工不公平。不过,根据美国人力资源研究协会2018年的调查,英国现在有12%的企业实行一周四天的工作制。


【Gerald Eve】在Vitality Britain的最健康职场调研中被评为“最健康新晋企业”的Gerald Eve,为他们公司的所有员工提供健身房会员卡,还在午餐时间开设员工“跑步俱乐部”。


【Tideway】承包公司Tideway定期请当地的医生和牙医为员工就诊,员工无需预约即可就诊,以此帮助员工保持健康。他们还提供健身房会员卡,组织体育活动让员工参加。他们的职场还提供瑜伽和普拉提课程,以及颈部按摩。为慈善活动或者学校活动做志愿者的员工可以获得休假。他们的总部还配有多种安静的空间、信仰室、不分性别的公用厕所。


【Prime People】专业招聘机构Prime People近期翻新了办公室,为员工配备了人体工学椅/站立式办公桌,以及专为护眼而设计的电脑显示器。公司还放置了有助于净化空气的植物,比如虎尾兰和垂叶榕。办公空间的设计让更多的自然光可以照进室内,此外,室内使用“LC Horizon”灯,帮助员工减轻眼睛的疲劳。这些灯可以根据不同房间容纳的人数多少变化光线。


其他欧洲国家


【保时捷】保时捷在德国莱比锡的汽车厂用符合人体工学的红绿灯等级系统进行区域划分。这样经理可以分配每小时的换班,使员工从一个站转换到另外一个站,花最少的时间在对健康不好的区域,使员工能做新的事情,保持大脑清醒和健康。


【宝马】宝马在欧洲的最大工厂位于巴伐利亚州的丁戈尔芬,这家工厂让员工使用“协作机器人”做那些对体力要求很高的工作,延长员工的工作年限。


【泰诺健】意大利切塞纳的泰诺健山庄是公认的世界上最健康的总部,所以他们提供那么多内部健康服务也不足为奇了。在办公室主楼外就是员工健身房和spa。健身房里有你在一般的健身房里能看到的所有健身设施,而且还有私教,如果有员工能给其他员工上锻炼的课程,比如太极,他就可以成为“健康大使”。此外,还配有一个完善的餐厅,在里面吃一顿营养丰富的正餐只需要7元人民币。在他们的咖啡馆里,员工坐在健身球椅上,有充足的自然光照进来。


调研总结&健康管理实施建议

我们发现,上述大部分公司都是非常富有的公司,要么有足够的钱可以花在任何事情上,要么把钱用在最重要的方面。当你将他们的项目运用到你的公司时,很重要的一点是找到高性价比的解决方案。


大多数企业没有钱或场地在公司区域内建一个田径场,但是可以提供内部食物选择。问题是养成健康的习惯所需要花的费用。健康食物通常比替代食物贵,替代食物对身体不好,但是便宜。

有些员工活动举办较方便,而且几乎不花公司什么钱,行走步数挑战或其他小型的挑战活动可以让你的员工保持身心健康。

如果你的公司附近有健身房,可以考虑为员工提供健身会员卡;如果你的公司附近有公园,可以考虑在职场配置一个浴室和更衣室,这样做能激励员工保持身体健康,因为他们在公园锻炼回来后可以洗个澡,精力充沛地投入到工作中。

有一个方面很多公司都没有提到,那就是照明。如果自然采光太贵的话,可以考虑安装特殊色调的灯泡,不同的色调有不同的效果。提供人体工学椅会花公司一些钱,但长远来看是很有效果的。

提供弹性工作时间和地点能降低办公空间成本,同时让员工感到开心,并对公司保持忠诚。


以上这些是规模没那么大的企业在策划员工健康项目时可以用到的一些点子。为了员工的健康,企业在很多方面都可以进行改善。雇主在员工健康方面所花的任何费用,员工都是会为雇主赚回来的,就像西方企业一次次实践所证明的那样。


附:研究报告原文


Healthy Project – What is the West doing?


United States of America

Pharmaceutical company Merck partnered with “Man-in-a-Van”, which brings the gym to the office, including a personal trainer. Merck encourages its employees to substitute coffee break with a workout session, as a nice workout can keep workers just as alert as some coffee would. 


The Boeing Company puts on annual company-wide physical activity challenges, as well as providing health screenings, fitness and weight management programs, and rehabilitation programs. They also provide healthy eating options at their facilities. 


Netflix and LinkedIn both make use of unlimited paid leave for their workers, while also reassuring workers that making use of their worth is fine. 


Booz Allen Hamilton, an IT consultancy, focuses heavily on employee mental health, and has created the “Give an Hour” program in order to give employees the embrace of emotional wellness they need. 


Zappos, an online retailer website, has a nap rooms and a new program called “Wellness Adventures”, taking small groups of employees to go offsite and do something like a golf session, laser tag, or trampolining. They even have recess sessions every Tuesday. That’s right, they go out and play on a recess field. 


Draper, Inc., voted 2014’s healthiest workplace in the US, has a park built into its property, and even has their own monthly newsletter, showing off particularly active members of the company as “wellness superheroes”. The company holds a yearly health fair, walking competitions and even Zumba classes. 



Canada

American Express Canada launched a “Healthy Living Program”, built on three pillars: energy (nutritional health), strength (physical health) and vitality (mental health and well-being). These pillars are seen in action from what food is offered in-house, events to promote physical and mental wellbeing, a Healthy living Expo, of which 90% of workers visited in 2018. This program also includes a stretching program for the workers to participate in during work and showed increased energy levels and less stress. 


SSQ, a life insurance company, has a program known as the “Healthwise Health Passport”. It offers employees personalized nutrition plans, health goals (that result in prizes if they are met), and exercise plans. It also gives changing rooms and showers, so that employees can workout during break and get back to work still fresh. 


New Brunswick Power fully adopted the “Total Health” framework, focusing on your Physical, Mental, Work, and Life sectors, to come together as your “total health”. The program is fully supported by the executives of NB Power and plan to incorporate an external communication. NB Power is currently working on a sustainment strategy to continue raising mental health awareness.



The UK

The UK has been relatively slow on the uptake for improving worker health, but many UK based companies have started to adopt health-oriented plans. Deloitte, one of the main four accounting firms in the world, recently rolled out their “Agile working” program for their UK branches in June 2014. This program allows for their workers to choose when and where they work. This program has saved Deloitte a lot of money, due to savings from less need for office space and from less employee training, as workers no longer have to conform to a strict work conditions. Deloitte finds that flexible working hours and location usually gains increased working time from employees, as well as gratitude to the employer. 


The British Petroleum Company, or BP, has a 1 million step challenge, in which if an employee reaches 1 million steps on their Fitbit, the employee receives a more deductible health plan. The challenge worked, as in a year, employees took over 23 billion steps.


Britain’s 2018 Healthiest Large-scale workplace was Nomura, a Japanese financial service group who’s core belief is that “Employees are The Nomura Group’s greatest asset.” Right now, one of Nomura’s greatest projects is to support the entrance of more women in the workplace. To achieve this, Nomura launched two employee networks: Women in Nomura (WIN), and Life & Family (L&F). In the past 8 years, Nomura’s female presence as slowly increased, as well as female employee retention. Nomura also pushed a more easily available childcare support plan, which has seen nearly double the usage now compared to in 2011. 


The Wellcome Trust, a British science research foundation, is equipped with meditation rooms, in-house masseuses, and even a barbershop. They also offer a complimentary gym membership to all their workers. This year, the Wellcome trust prepared a four day work week for their entire foundation. This is due to smaller research stating it drastically lowers stress, while quality and work output remained at a suitable level. This plan would have been on a much larger scale than the previous research, however, the company scrapped the plan, citing it being unfair for a percentage of their employees. However, 12% of UK companies currently offer a four-day work week, according to the 2018 SHRM employee survey. 


Gerald Eve, named 2019’s “Healthiest New Entrant” in Vitality Britain’s Healthiest Workplace Survey gives all their workers a gym membership, as well as featuring an employee “running club” during lunch hours. 


Tideway, a contracting company, has regular blocking for local doctors and dentists for their employees, so that they may visit without an appointment and stay healthy. They also offer gym memberships and sporting events to participate in. Their offices give yoga and pilates classes and neck massages. Workers volunteering for charity or school events are given time off. Their headquarters features multiple quiet spaces, faith rooms, and gender inclusive toilets. 


Prime People, a British specialist recruitment firm, recently invested in a complete refurbishing of their office, including ergonomic sit/stand desks and PC monitors designed to promote eye health. The company also makes use of purifying plants, such as Snakey Sansevieria and Ficus Benjamina. In addition to a large amount of natural light being let in, the company makes use of “LC Horizon” lights, for employee wellbeing and to further reduce eyestrain. These lights include a lighting change feature for using the room in different capacities. 



Other European Countries

Porsche’s automotive factory in Leipzig, Germany, has been mapped out with an ergonomic traffic-light rating system.  In doing this, managers can assign hour-long shifts, making workers rotate from station to station. Having workers spend a minimal amount of time on ergonomically unsound areas is for the best, and keeps workers doing new things, keeping their minds healthy. 


BMW’s largest factory in Europe, located in Dingolfing, Bavaria, has its workers use “collaborative robots”, which help with physically demanding tasks, increasing worker life of employees. 


Cesena, Italy’s Technogym Village is widely regarded as the healthiest head office in the world, and its no wonder why with how much they offer in-house. Just outside the main office is the staff gym and spa. The gym features all of the regular machines you’d find in any gym, as well as personal trainers, however, staff can become “wellness ambassadors” by fronting classes, such as Tai Chi. The facility also includes a full restaurant, in which a full meal cost around 7 rmb. In the office, employees sit on wellness ball chairs and have large amounts of natural light coming through. 



Putting this Information to Use

Most of the companies shown are extremely wealthy companies, either with enough money to blow on anything and everything, or putting money in the most important areas. What is important when incorporating western programs into your company is to find cost-effective solutions. 


Most companies do not have the money or space to fit a track field into their property but can afford an in-house food option. The issue arises with the cost of healthy habits. Healthy foods are often more expensive than alternative foods that are worse for you, but cheaper. Employee events are easy to set up and cost next to nothing for the employer, step tracking challenges or other small challenges can keep your workers healthy physically and psychologically. If your business is near a gym, consider offering a membership there, and if your office is near a park, consider installing a shower and changing room, it will incentivize workers to stay physical, since they can wash up and be fresh after some time in the park.One thing not mentioned by a lot of companies is lighting. If natural lighting is too expensive, consider the implementation of special hued light bulbs, which produce different effects at different hues. Offering ergonomic chairs would cost the company a little but be effective in the long run. Offering employees, a flexible work time and location could cut costs in office space, while keeping workers happy and loyal to the company. 


These are just some ideas that a company can incorporate at a smaller scale compared to these companies. However, some of these programs, like the one carried out by Pizza Express, can be carried out exactly as they were implemented. There is a lot of places where any company can improve for the sake of their employees. Any expenditure towards them is money back for the employer, as seen time and time again in the West.

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